Marketing Solutions
Sparks Grove is the marketing division of North Highland. By combining agency innovation and creativity with consultancy-level thinking, Sparks Grove delivers a variety of integrated marketing solutions.
Sparks Grove’s unique perspective on solving marketing problems enables end-to-end client support, from design to delivery. Our core service areas include:
- Customer Research & Insight
- Marketing & Channel Strategy
- Digital Solutions
- Marketing Communications
- Marketing Operations & Execution
Customer Research & Insight
Insight is the most useful business problem-solving tool. Your customers have the answers to most marketing questions. We specialize in extracting the insights that give us those answers. Our consultative approach combines analytics with strategy. We don't employ researchers. We are business strategists who understand research. We don't deliver survey results. We uncover actionable insights. We don't use research for the sake of it. We use research as a tool for solving business problems.
- Ethnography
- Focus Groups
- Customer Personas
- Surveys
- Customer Experience Audits
Marketing & Channel Strategy
The future belongs to those who see what's possible. Bold marketing solutions anticipate worlds that don't exist - yet. We start with helping our clients clarify growth opportunities, anticipate new technologies and trends, project changing customer needs, and head off competitive threats. Then together, we envision, plan, and execute customer experiences that solve these business challenges.
- Data Visualization
- Future State Visioning & Visualization
- Marketing Plan Development
- Channel Migration Planning
- Customer Experience Strategy
Digital Solutions
Win customers by engaging on their level. Customers use digital technology to take control of the relationships they have with the products and services they buy. It's where "useful" is the new cool. We are always looking for new ways to help our clients overcome challenges by creating meaningful customer experiences through digital interaction.
- Internet & Intranet Strategy
- Website & Email Design
- Mobile Application Design & Development
- Online Advertising
- Social Media Marketing
Marketing Communications
Successful brands are defined from the inside out. The relationship between a company and its customers is a conversation. How a company presents itself in the process is the essence of its brand. We help our clients better use their brands to reach, teach, and engage customers through elegant design and compelling messaging.
- Brand Positioning & Architecture
- Concepting
- Naming & Identity Design
- Campaign Planning & Implementation
- Employee Engagement
Marketing Operations & Execution
Flawless execution requires a foundation of delivery excellence. A successful marketing strategy is only as good as its execution. We combine PMO expertise, technical savvy, analytical aptitude and complex change management experience to help our clients transform vision into reality.
- Complex Campaign & Program Implementation
- Marketing Analytics
- Marketing System Implementation (MRM, Campaign Management)
- Organizational Design
- Process Improvement
To learn more, visit sparksgrove.com.
